Doge UX
A concept platform designed to help freelancers and small businesses analyze product data and act on insights without technical complexity
My role:
UX/UI and Product Design
Scope:
Research → Strategy → Information Architecture → Wireframes
Platform:
Responsive Web Design
Duration:
2022
Tools:
Adobe XD
Responsibilities:
Conducting interviews / Paper and digital wireframes / Low-fidelity prototyping / Conducting usability studies / Accounting for accessibility / Iterating on wireframes / Determining information architecture.
Problem
Freelancers and small teams often struggle to:
• Understand analytics tools
• Extract meaningful insights
• Act on data efficiently
• Extract meaningful insights
• Act on data efficiently
Most platforms are complex, fragmented, and time-consuming, requiring additional tools or expertise.
Goal
Design a platform that:
• Simplifies data analysis
• Reduces tool fragmentation
• Provides clear, actionable insights
• Reduces tool fragmentation
• Provides clear, actionable insights
Core idea
An all-in-one, guided analytics experience for non-expert users
Research Approach
A structured research process was conducted to define the product direction.
Methods
• Competitive research
• Competitive audit
• User research (interviews & behavioral insights)
• UX research study
• Comment sorting (affinity mapping)
• Feature definition
• Competitive audit
• User research (interviews & behavioral insights)
• UX research study
• Comment sorting (affinity mapping)
• Feature definition
Focus
Understanding real user needs, workflows, and frustrations
Product Direction
Based on research, the platform focuses on:
• Simplicity — reduce complexity of analytics
• Guidance — explain insights clearly
• Efficiency — save time and reduce friction
• Integration — combine key features in one place
• Guidance — explain insights clearly
• Efficiency — save time and reduce friction
• Integration — combine key features in one place
UX Thinking
The platform is designed to guide decision-making, not just display data.
Examples
• Explaining why changes (color, translation) matter
• Highlighting user behavior through errors
• Providing clear next steps based on insights
• Highlighting user behavior through errors
• Providing clear next steps based on insights
Outcome
Doge UX demonstrates how analytics tools can be:
• More accessible
• More actionable
• Better aligned with real user workflows
• More actionable
• Better aligned with real user workflows
Impact
Helps small teams make better decisions without added complexity or cost
